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Lexi Marketing

Is it working?What is wrong?What do I do next?

Three questions every business owner asks about their marketing spend and never gets a straight answer to. Lexi, a marketing AI backed by experienced marketers, answers all three in plain words and shows you what to do next.

Advertising Performance Report

Six weeks ending 31 August 2026 - AUD

For a physio group

Page 14 of 41

Impressions86,420Up 4.0% vs prior period
Clicks748Up 2.0% vs prior period
CTR0.87%Down 0.02 pts vs prior period
Enquiries25Up 3.0% vs prior period

Campaign breakdown

CampaignSpendCPCConv.CPA
New patientsSearch$2,140$8.397$306
Clinic capacityMeta$4,690$13.5910$469
Barossa clinicsSearch$1,760$11.898$220

Conversions by week

Notes: Appointment conversion reporting is split across clinic capacity and new-patient campaigns.

…and 27 more pages of this

Lexi's Report

For a physio group

Ads run by an agency

What's Working
Google is booking new-patient appointments at the cost you agreed.
What's Wrong
Meta is sending enquiries to two clinics with no appointments free this fortnight.
What's Next
Lexi has drafted a plan to shift that spend to the four clinics with room.
Message agencySee evidenceWhy this?

For a physio group

Ads run by an agency

Lexi's Report

What's Working
Google is booking new-patient appointments at the cost you agreed.
What's Wrong
Meta is sending enquiries to two clinics with no appointments free this fortnight.
What's Next
Lexi has drafted a plan to shift that spend to the four clinics with room.
Message agencySee evidenceWhy this?

Advertising Performance Report

Six weeks ending 31 August 2026 - AUD

For a physio group

Page 14 of 41

Impressions86,420Up 4.0% vs prior period
Clicks748Up 2.0% vs prior period
CTR0.87%Down 0.02 pts vs prior period
Enquiries25Up 3.0% vs prior period

Campaign breakdown

CampaignSpendCPCConv.CPA
New patientsSearch$2,140$8.397$306
Clinic capacityMeta$4,690$13.5910$469
Barossa clinicsSearch$1,760$11.898$220

Conversions by week

Notes: Appointment conversion reporting is split across clinic capacity and new-patient campaigns.

…and 27 more pages of this

Why we built this

Sound familiar?

Six things we hear from the people paying for the ads. None of them is a knock on the people running them.

The report is 41 pages. I still can't tell if it's working.

It leads with clicks and impressions. The number you run on is on page 30, if it is there at all.

The people who pitched me aren't the people running my account.

The strategy was sold by one team and is run by another, and the monthly meeting is where you find out.

I'm the last to know when something breaks.

Tracking stops, a page changes, an ad quietly turns off. The spend keeps going until someone notices.

Leads are up. The phone isn't ringing any more than it was.

Spam, duplicates and wrong numbers all count as conversions. The dashboard celebrates them.

How much of my spend goes to bots and the wrong clicks?

A slice of the traffic in every advertising account is not a person. Nobody reports it to you.

I pasted the report into a chatbot. It found fourteen problems.

My agency says none of them are real. Without the strategy behind the account, a chatbot cannot tell a fault from a decision.

Why we built this

Sound familiar?

Six things we hear from the people paying for the ads. None of them is a knock on the people running them.

  • The report is 41 pages. I still can't tell if it's working.

    Why this happens

    It leads with clicks and impressions. The number you run on is on page 30, if it is there at all.

  • The people who pitched me aren't the people running my account.

    Why this happens

    The strategy was sold by one team and is run by another, and the monthly meeting is where you find out.

  • I'm the last to know when something breaks.

    Why this happens

    Tracking stops, a page changes, an ad quietly turns off. The spend keeps going until someone notices.

  • Leads are up. The phone isn't ringing any more than it was.

    Why this happens

    Spam, duplicates and wrong numbers all count as conversions. The dashboard celebrates them.

  • How much of my spend goes to bots and the wrong clicks?

    Why this happens

    A slice of the traffic in every advertising account is not a person. Nobody reports it to you.

  • I pasted the report into a chatbot. It found fourteen problems.

    Why this happens

    My agency says none of them are real. Without the strategy behind the account, a chatbot cannot tell a fault from a decision.

Our objective

Get the most out of every dollar you put into marketing.

Once Lexi is in, our job is simple: make your advertising return the most it can.

  1. Spend
  2. Enquiry
  3. dashboards stop hereLead
  4. Booked
  5. Verified

What you are shown

Cost per lead

counts spam, wrong numbers and price shoppers as wins

What Lexi shows

Cost per real job

only the enquiries that became booked, invoiced work

Where money leaks

  • Clicks that were never people
  • Tracking that stopped counting
  • Ads shown in the wrong places
  • Budget creeping past the plan
  • Enquiries nobody called back
  • Campaigns running with old offers
01Every dollar, followed

Our objective

Get the most out of every dollar you put into marketing.

Once Lexi is in, our job is simple: make your advertising return the most it can.

What you are shown

Cost per lead

counts spam, wrong numbers and price shoppers as wins

What Lexi shows

Cost per real job

only the enquiries that became booked, invoiced work

Where money leaks
  • Clicks that were never people
  • Tracking that stopped counting
  • Ads shown in the wrong places
  • Budget creeping past the plan
  • Enquiries nobody called back
  • Campaigns running with old offers
02Ask anytime

Plus the next step

Ask anything. Get the answer, and the next step.

Lexi nudges you where you work. Ask in plain words, and every answer comes with the next step.

Ask Lexi

Lexi is watching your ads · around the clock

Ask me anything about your ads.

Choose a question below to start.

03Around the clock

Day and night

Lexi never clocks off.

Every account you connect is watched day and night: the spend, the tracking, the ads themselves, the clicks, the landing pages, and what your competitors change. All tailored for you.

Slack · Sunday 2:00am

Booking page tracking stopped

Waiting for you

SMS · Monday 6:00am

Spend on track against plan

Nothing to do

Email · Tuesday 10:00am

A competitor launched a winter offer

Summary drafted

Slack · Wednesday 2:00pm

Landing page slow on mobile

Waiting for you

Workspace · Thursday 6:00pm

A cluster of clicks that were not people

Noted

Slack · Friday 10:00pm

An ad was disapproved. Fix drafted

Waiting for you
04Lexi points, you act

You keep the yes

Lexi points. You choose who acts.

Lexi shows what needs doing and drafts the next step: for you, your agency, or a prompt for the agent you already use. You approve. Then someone acts.

Lexi gives you

  • The problem, spotted and explained in plain words
  • The exact steps to make the change in your ads manager
  • The message to your agency, drafted in your voice
  • A prompt for the agent you already use, ready after you approve
  • A nudge where you already work: Slack, email or SMS

You, your agency, or your agent

  • Change a budget or a bid
  • Pause, launch or cut a campaign
  • Fix the tracking or the booking page
  • Approve creative and anything public
  • Do it yourself, forward the note, or run the prompt

How it works

From first look to around the clock, in four steps.

The first step is free. The next two are where we set Lexi up around your business. Then Lexi does the work. We maintain and keep improving Lexi.

  1. What you get in a few minutes

    Answer a few questions. We show where your marketing money is going. Free. Nothing gets connected.

    • Where traffic and spend are landing
    • What each enquiry is costing you
    • The one thing to check first
    • Whether the basics look sound
    • A few minutes
    • Nothing connected

How it works

From first look to around the clock, in four steps.

The first step is free. The next two are where we set Lexi up around your business. Then Lexi does the work. We maintain and keep improving Lexi.

01 Free report
01

Free report

Free

What you get in a few minutes

Answer a few questions. We show where your marketing money is going. Free. Nothing gets connected.

  • Where traffic and spend are landing
  • What each enquiry is costing you
  • The one thing to check first
  • Whether the basics look sound
  • A few minutes
  • Nothing connected
02 Full audit
02

Full audit

Paid, quoted

Our team + Lexi

Read-only across your marketing

We look across your marketing with read-only access, where the money actually goes, the quick wins, and a first look at your fundamentals.

  • Where money and effort go, channel by channel
  • The quick wins, and what each one is worth
  • Whether tracking still counts real enquiries
  • What we would do first, written for you to keep
  • Quoted flat
  • Yours to keep
03 Learn & connect
03

Learn & connect

Setup

Our team

Learn the business, then join the tools

We learn how you work and how your marketing is meant to run. Then we connect the tools that record the work, so Lexi follows the trail to a real outcome.

04 Go live
04

Go live

Around the clock

Our team + Lexi

What happens once Lexi is live

We implement Lexi on your marketing. From that day Lexi watches what is running, briefs you on your schedule, and answers when you ask. We keep it maintained.

Before

  • Spend and results live in three different places
  • You wait on the next meeting to find out what changed
  • Hard to tell which campaign / channel is working

Once live

  • One brief on your schedule, in plain words
  • Ask anytime where the money is going
  • Get actionable next steps tailored for your account

See where your ad spend is going

Lexi's brain

A memory that gets sharper with every use.

Every conversation. Every decision. Everything you learn along the way. Connected, so the next step builds on the last.

Our proprietary memory layer
included for every LexiLive customer.

MEMORY

We connect to the tools you already use

  • Meta
  • Google
  • HubSpot
  • Mailchimp
  • Klaviyo
  • LinkedIn
  • TikTok
  • Shopify
  • ActiveCampaign
  • Canva
  • WordPress
  • YouTube
  • WhatsApp

Who is behind it

Real people behind it. Not another chatbot.

Set up by people who run real ad accounts, around how you work. Specific to you, and there is always a person to ask.

Same account. Same finding. Two readings.

1 / 7

“Broad match keywords on three ad groups”

Chatbot's analysis

Problem found.

Broad match on three groups. Flagged as wasteful from the report alone.

Lexi, set up by our people

On purpose.

You chose broad match for winter to reach more searches, and it is bringing the right people in.

From setup to ongoing support

Your price covers the software and the people who keep Lexi working for you.

  • Setup that fits your business

    We learn how you work and connect your marketing tools, from your customer records (CRM) to your campaigns and analytics.

  • Campaigns, leads and next steps

    Lexi reviews your ads, email, SMS, WhatsApp and lead activity, then suggests actions you can take. You decide what to do and handle any customer follow-up.

  • Reports you can understand

    See how your campaigns, enquiries and sales are performing together. Get a brief on your schedule showing what is working and what needs attention, or ask Lexi for more detail.

  • Lexi's AI usage costs

    The AI that runs Lexi is covered by your fixed price, so you do not get a separate AI bill.

  • Improvement, maintenance & support

    We keep Lexi running and improving. When you need help, someone from our team is one message away.

  • Lexi Workspace & Lexi Memory

    Every customer gets a dedicated Lexi Workspace and Lexi Memory, both exclusive LexiLive products.

All-inclusive pricing

One fixed price for Lexi Marketing

We get to know your business, then agree on one fixed price for your Lexi service. It covers everything listed here, including AI usage, with no surprise bills or extra fees.

Start with the free report

Free · no signup · nothing connected